Articles in the category Social Business

The importance of brand engagement – how your blog can help

In the world of commerce, brand is important. You only need to take a look at some of the big companies to see just how important it is. For example, McDonald’s has worked hard over recent years, to develop a reputation as a healthier place to eat. Given the negative headlines around childhood obesity, it […]

Weathering the Storm: Long Term PR When Your Brand is Under Attack

When Toyota had to recall 2.9 million vehicles because of faulty airbags, the company faced a pretty big problem. It’s still answering to stockholders and making things right. Volkswagen is dealing with a similar problem thanks to its diesel scandal, which is a major recall with massive financial implications. And yet, both brands endure and […]

Having Trouble Building Brand? Maybe You’re Not Using News!

While most of us know by this point in time that building an unforgettable brand is the first step in launching any new business, sometimes we take the wrong path for our industry, or our niche within. Are you having a bit of trouble building a brand you’ve worked so hard to define? If you […]

Why Do You Need to Use News Videos?

Let me start with a harsh reality check: if you are not using videos in your marketing strategy, then you are way behind your competitors. The prospective customers and visitors landing on your website love videos more than any other form of content. Making videos is not rocket science. It has been made much easier […]

How and When to Publicize Your Webinar through Social Channels

As video content continues its meteoric rise, webinars are becoming an increasingly popular modality for businesses to generate leads, conversations, and sales. Additionally, consumers are more consistently turning to this video forum for reliable advice from industry leaders.

Celebrate Pancakes By Soaking In One Of These ‘Hotcake Baths’

Who doesn’t love the smell of fresh pancakes and syrup? Seriously, you can’t resist those pillowy cakes drenched in maple syrup. While you might missed Pancake Day on February 28, one Japanese resort is helping you celebrate anytime. Starting on March 3, the Hakone Kowakien Yunessun hot spring resort began offering maple scented hotcake baths. […]

3 Ways that Social Content Curation Can Turn Nobodies into Thought Leaders

Becoming a respected and influential thought leader in your industry is no easy feat, but the benefits are huge. Doors open easily to thought leaders, so if you’re looking to form valuable relationships with others in your industry, create professional opportunities for yourself or build a following of like-minded individuals, then any tactic that builds […]

Who Are the Biggest Social Influencers in the Financial Markets?

To become a social influencer, you have to exert a lot of influence on the people that follow your account. If you follow the right people on Twitter or Facebook, you can learn a lot about the financial markets, which shares to buy and sell, which bonds to invest in, and whether now is a […]